About
Building the infrastructure for modern automotive commerce.
Tulu Inc is a technology company creating the connected platform that powers how vehicles are discovered, financed, and sold.
Our Story
Born from Industry Experience
Tulu Inc was founded with a clear vision: to build the infrastructure that connects every layer of automotive commerce into one modern, integrated ecosystem.
We saw an industry fragmented by legacy systems, disconnected platforms, and outdated processes. Buyers struggled to find transparent options. Dealers managed dozens of disconnected tools. Financing was slow and opaque.
We're building the solution — a connected platform that brings together vehicle discovery, dealer operations, financing, and retail into a seamless experience for everyone involved.
Our Mission
To modernize the infrastructure of automotive commerce — making it more connected, transparent, and accessible for buyers, dealers, and partners across Canada and beyond.
Our Vision
A world where every vehicle transaction — from discovery to financing to delivery — happens on one connected, technology-powered platform.
How It Works
The Tulu Ecosystem
Every layer of automotive commerce — connected on one platform.
Discovery
Consumers find and compare vehicles through a modern, transparent marketplace.
Financing
Integrated lending solutions match buyers with the right financing in real time.
Retail
Technology-driven retail experiences bridge online discovery with in-person delivery.
Connected Platform
Every brand and tool operates on shared infrastructure for a seamless ecosystem.
Join the Tulu Ecosystem
Whether you're a dealer, lender, or technology provider — there's a place for you in the future of automotive commerce.