Tulu Inc

Investors

The infrastructure layer for automotive commerce.

Tulu Inc is building critical infrastructure for a multi-billion dollar industry. Learn about our vision and growth trajectory.

Company Thesis

The Automotive Commerce Thesis

The Canadian automotive industry is a multi-billion dollar market operating on fragmented, legacy infrastructure. Tulu Inc is building the connected platform that unifies vehicle discovery, dealer operations, financing, and retail — creating the operating system for modern automotive commerce.

Market Opportunity

A Massive Addressable Market

The Canadian automotive industry represents significant untapped potential for technology-driven transformation.

$45B+

Canadian auto market annually

70%+

Buyers start online

40K+

Dealerships in Canada

$100B+

Auto loans outstanding

Ecosystem Model

Connected by Design

Three brands and multiple platform layers working together — each strengthening the other.

Tulu ecosystem architecture — Tulu Inc at the center connecting Tulu Motors, Tulu Canada, and Tulu Auto Finance with dealer tools, marketplace, and financing layers

Scroll horizontally to explore the diagram

Platform Status

What's Live and What's Next

Transparency on where we are and where we're going.

Tulu Canada Marketplace

Early Access

Consumer-facing automotive marketplace — in early access and growing.

Tulu Auto Finance

Live

Digital lending platform with multi-lender matching.

Tulu Motors Retail

Live

Technology-driven retail dealership experience.

Dealer Tools

Building

Inventory management, lead generation, and dealer analytics.

Wholesale Platform

Building

B2B vehicle trading marketplace for dealers.

Blockchain Infrastructure

Planned

Decentralized vehicle records and transaction verification.

Future Innovation

Where We're Heading

Investing in the technologies that will define the next generation of automotive commerce.

Blockchain Infrastructure

Decentralized ownership records, vehicle history verification, and transparent transaction ledgers.

Automotive Tokenization

Fractional vehicle ownership, tokenized assets, and programmable automotive commerce.

Connected Vehicle Commerce

In-vehicle transactions, subscription services, and connected automotive experiences.

Modern Credit Ecosystems

Alternative data scoring, real-time decisioning, and inclusive lending models for underserved markets.

Interested in Tulu?

We're building something significant. If you share our vision for the future of automotive commerce, let's talk.